Marketing Services

MARKETING

Since our establishment we pointed our uniqueness and specialization in Applied Marketing.
We could not be more specialized in development, if we didn’t apply the latest methods in developing markets.
As specialists in Marketing we use technology and procedures, which we used then in more than 70 successful projects.
Market is aware of our work and diversity. Everybody knows that we are the best Marketing “Tool”.

In house Marketing

Through the procedure of your company’s development, you must decide if you will create a marketing department or an external marketing company will develop and apply the marketing strategy for you.
Ratarious Management, operating under Applied Marketing & Management procedures and targeted to give extra value to its clients and executives through the win-win situation. The last years we propose the model of operating your company through procedures of development.
Ratarious Management applies PSS-M and aims to create a modern marketing department to your company.
Ratarious Management is a specialized company in marketing and management and can give services in those fields for each kind of company. 

Market Analysis

External business analysis during your development but also before your positioning to market, includes all external parameters.
Detailed market analysis isn’t what you need. It has a big cost with not many results. A detailed market description is enough to guide us in a high quality market analysis.
Market analysis that we use consists of four sections.

  1. Consumer/Customer Analysis
    In this section we analyze market segmentation, motives and unfulfilled needs or desires of consumers in each company’s field.
  2. Competition Analysis
    Competitions analysis begins by finding the existing and potentials competitors.

After, we must investigate the competitor’s successful strategies. It is very interesting to observe the strong and weak sides of our competitors and to analyze them. In order to apply the right strategy we must have understood the following for our competitors:

  • The Return: sales, turnover, profits and their changes presents how profitable they are,
  • Image and Placement: How their/our clients accept them
  • Targets: Are always indicative of their intentions
  • Current and previous strategy that was applied
  • Cost structure
  • Strong and weak spots
  • The differentiation of products/services with the rest

Market Analysis
Market analysis has two targets:
3.1 First target is to determine how attractive is the market and submarkets.
3.2 Second target is to understand market’s dynamic, in order to find out the opportunities and traps and take preventative measures by making the right strategy. Market analysis should have:

  • Market size
  • Growth prospects
  • Market’s profitability
  • Cost structure
  • Distribution Channels
  • Trends
  • Key success factors

Environmental Analysis
By using the term environment we mean all the sections that include market and industry of product. In this case we must isolate only the factors that influence market or sections of market that interests us.
The environmental analysis includes the following five (5) sections:

  • Technology
  • Government
  • Economy
  • Culture-Civilization
  • Demographics statu

Marketing Strategy

Marketing strategy is the next step to create a successful business plan and develop your company.

Initially, it is important to diagnose the current situation, SWOT and PEST Analysis, (to investigate the external and internal environment of the company, its problems and needs in relation to their targets and their growth rates, their financial status, their management and organization – the results from Marketing and Sales procedures– the Knowhow, technology – Legal framework – Competition – Suppliers –Distribution networks– Clients – Final consumers)

After we will determine the real targets.
Marketing strategy is a combination of movements and procedures relatively to its trading activity.

In order to implement the right plan, it is of strategic importance to choose the right partner who will design and implement it for you.

Competition Analysis

Each company by its entrance to a new market has to face problems which are caused by different factors.
One major reason that can lead a company to failure or to stagnation is competition with other companies of the same industry, but also the ignorance of competitor’s in order to be able to create a strategic tactic.
A competition’s analysis by Ratarious Management can support you through the following procedures:

 

  • Understanding the way with which your past and current customers evaluate competitors.
  • Identifying strengths and weaknesses of your competitors
  • Mechanisms for developing a competitive and effective strategy for your target market

To conduct competitive analysis we must base on followings:

  • Research
  • Sources of Information relatively to competition
  • Analysis of the information relatively to competitors and their tendencies
  • Definition of your own competitive position

And after analysis we must keep an eye to the strong and weak points of competition.

Company’s Identity

Our perception, regarding a company’s identity, differentiates from client to client. The style and the image of the client that we are called to create, is relevant to his needs of differentiation.

Apart from the basic elements of a company’s identity:

  • Logo
  • Web
  • Packaging
  • Brochures

We also give advices to dress-code, speech code separately for each department and of course we give great importance to the executives profile and to offices design.
Our philosophy is to cover all company’s needs by giving strategic solutions.

With our strategy we reform the product, the service and our client’s company.

 

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