Mass Mailing
The ability of a Customer Relationship Management software to integrate with an application helps to enable process driven communication for your investments from and within the CRM tool. It effectively supports both pre and post sales aspects of your business. It will not only help with the Marketing campaigns but also with the self-service and survey management. Enabling the CRM and Telephony system integration helps to increase business & improve customer reach and service.
The ability to manage mass mailing with the help of Groups from CRM helps to enable marketing to a certain extent by sending newsletter, product and service announcements and marketing messages with an ease.
Adjust for relationship marketing
During these times of global crisis, it is much important to show empathy towards your customers than ever before. Many of you follow the same practice as earlier i.e. of blast emails to the customer or post it on social media. However, mass messaging might not be the best way. You should instead create personal connections, not because it will benefit the business but because it is what your customers need.
Create segments of customers based on their relationship with your brand. For example, what their loyalty status is, those who have birthday’s this month, etc. Then, hand them over to your Tele caller teams for special treatment. That’s what relationship means.
Don’t panic!
Do not get into the urge to reach to the depth of your database in order to reach each and every customer. Be calm, make sound decisions, show empathy in how you plan, create, and execute your marketing strategies, and double down on the customers you know – there’s less uncertainty there.