Seminar Goals
To equip entrepreneurs and decision-makers with practical tools and mindset to:
Understand the value of data in business growth
Choose and track the right KPIs for their business
Use BI tools (Power BI / Google Looker / Tableau) to visualize performance
Make better strategic decisions backed by analytics
Forecast trends and identify risks or opportunities early
Seminar Content
1. Introduction to Business Intelligence & Data Thinking
Why data is the most valuable asset in modern business
What is Business Intelligence (BI) — beyond just dashboards
How leading companies in Dubai / UAE use data to grow
2. KPIs & Metrics That Matter
What makes a good KPI: SMART framework
Common business KPIs by department:
Sales: conversion rates, pipeline value
Marketing: CPL, ROI, engagement rate
Operations: efficiency, downtime, delivery time
Tracking performance vs tracking vanity metrics
3. Tools for Business Intelligence
Google Looker Studio (formerly Data Studio) – for free dashboards
Microsoft Power BI – for advanced, scalable insights
Excel/Google Sheets – practical dashboards for small businesses
Integrating data from CRM, website analytics, ads, and sales tools
4. Data-Driven Decision Making
Case study: Gut instinct vs data-backed decision
Data storytelling: How to present insights to your team or investors
Interpreting trends and patterns in your data
5. Forecasting & Planning with Data
Simple forecasting techniques (moving averages, seasonality)
Using data to plan inventory, staffing, or marketing budgets
Using past behavior to predict future business scenarios
6. Building a “Data Culture” in Your Company
Making data accessible to non-technical team members
Creating a habit of “measuring before acting”
Security & ethics in data handling
By George Nolas
Implementation Director