The future of B2B Sales & Marketing after pandemic

The spread of pandemic has changed everything. Not only the way we live and the way we work, but also consumer trends, business, marketing ans sales strategies have had a drastic impact by the pandemic.

Digital Marketing has put this into question, changing the stages and the roles of marketing and sales. Online, marketing is in charge of converting leads into customers, while sales focusing on customers after the order.

E-mail, chat tools, video meetings and tasks lists shared live with your team.

In this digital era, a B2B company can directly contact the concerned person via email and ask for additional information.

After pandemic is now necessary to rethink our marketing strategy and convert it into a “customer-centric” strategy, aimed to be chosen by the customers, instead of focusing just on how to get new customers.

In order to do this, it is necessary that marketing and sales work together to nurture and maintain these clients who we have already worked with or who have interest in us.

why should customers choose us?

There are two main reason why a potential customer should choose our company:

1.    Product /Service features – Specifications – Price

2.    Corporate culture, mission, vision and company position

Of course, it is not a new thing. But, if before, especially in B2B, businesses used to communicate their company culture during face-to-face meetings or physical events, it is now necessary to take advantage of Social Media and online events to do this, communicating live

So, in this new normal, businesses should focus on activities which make people sympathize with their corporate culture and vision.